Dealing with Criticism
by Dera DeRoche-Jolet

While we can't really avoid the criticisms and suggestions that people around us frequently offer, what we can control is how it affects us and what we do with it.

It’s human nature to seek approval but you shouldn’t need to have other people approve all your actions. That doesn't come easy. No one likes to be criticized. But if you intend to grow your business, you’ll listen carefully to others and make an informed decision on what to do with their recommendations.

On the other hand, success sometimes involves taking risks. One of those risks is criticism. Critics often put down new ideas just because they are different. There’s sometimes a fine line. Is the advice good? If so, then your pride shouldn’t get in the way and you should follow other people’s advice. If not, be strong enough to follow your own path. Here are some things to keep in mind when dealing with criticism.

Stand on Your Morals
Do your business goals agree with your standards and ethics? That is absolutely vital. While it is true that you should not need other people's approval, if you don't have inner approval from yourself, then you are starting off on the wrong foot and the criticism might be right on target.

Have a Plan
If you can't explain to yourself what you are attempting to achieve and how you plan to achieve it, then how can you expect someone else to take you seriously?

Make a business plan so you know where you are going and how you are going to get there. When someone asks, you'll have an answer. If they find fault, you'll be able to defend your plans.

Have Knowledge
Have you done your homework? Are you sure of the direction you’re taking your business? Then go forward. A lack of knowledge in basic business information or about your products, especially new technologies and new integration services, will show.

Continue to learn and grow through trade shows, magazines, seminars and associations as well as business and general information outside this industry. Knowledge builds confidence.

Be Persuasive
Now convince your detractors. If can persuade them, then you’ll be able to move forward with your plans and sell to customers. It would also help to read books and listen to tapes on the art of persuasion.

Be Persistent
Like all follow up sales, it will probably take more marketing and more sales calls before your prospect is sold or will trust your judgment. Showing consistent progress with your plan will eventually show critics that you are heading in the right direction.

For your own peace of mind, measure how you are doing. People often give up because they didn't see that their own accomplishments are often slow and subtle. They didn't see how close they were to meeting their goals, because they were there every day and the growth was not an overnight success.

Be Professional
Being professional is essential to reducing criticism. Present a professional appearance in everything you do in business including e-mails, letters brochures and your web site. If you take your business and goals seriously, others will also treat your plans in the same manner you think of them.