Dera DeRoche-Jolet, president of AMS, has been writing articles for Security Dealer Magazine for a number of years. Dera's columns cover sales, marketing, monitoring and everything in-between to help you compete in today's marketplace.

Business Basics
Are You Making the Profit You Thought You Were?
Attending a Seminar
Brainstorming New Ideas
Does Anyone Have Any Ideas or Opinions?
Every Meeting Needs a Leader
Exhibiting at a Trade Show
It's a Family Affair
Keep on Learning
Meet Me in the Conference Room
Negativity in Your Company
Planning for Success
Setting Goals
Six Ways Statistics Can Help Your Company
Team Work
When is a Bargain Not a Bargain?
You Cannot Compete on Price Alone
You've Got Clutter

Customer Service
Customers Who Complain
Follow-Up
Improving Service Quality
I'm Sorry
Thank You Very Much
Wearing Your Customer's Shoes

Human Resources
Dealing with Deceptive Co-workers
Deciding an Employee's Fate
Evaluating Job Performance
Getting a Raise
Hired or Fired
Managing Employee Performance
Motivate and Inspire Your Employees
Motivating Your Employees
Solving Employee Problems
Time to Delegate
What's Your Job?
You're Fired

Sales & Marketing
Advertising Does Work
Common Advertising Mistakes
Competing in the Sales Arena
E-mailing Prospects
Educating Your Customers
How to Tell if Your Advertising Campaign is Working
Keep it Simple
Let Me Rephrase That
Making Your Ads Work for You
Marketing Mistakes
Speak Up
Strategic Marketing
The Marketing Potential of Your Company Newsletter
Which Comes First, Sales or Marketing?

Personal Growth
Balance of Power
Benefiting from Failure
Change Your Way of Thinking
Dealing with Criticism
Don't Wait - Read This Now
If You Could Live Your Life Over
It's Not Too Late for Resolutions
Letting the Job Get to You
Managing Job Stress
Personal Presentations
The Importance of Goals
Time is on Our Side
You Say You Want a Resolution